My bachelor project "Ribelle" involves creating an interior design brand, divided into a theoretical and practical part. The theoretical section explores the 1980s Memphis Group, analyzing its design within cultural, social, and economic contexts, while comparing it with current trends to establish a solid foundation for my brand, which pays homage to the Memphis Group.
In the practical part, I define the brand strategy and visual identity in a brand book, and develop a website, social media concept, logo animation, and promotional video. The brand philosophy aligns with the rebellious nature of the Memphis movement, which is why I named the brand "Ribelle."
